A case that has the air of revenge for the Redmond Company that has repeatedly been accused in recent years of abuse of dominance.

Google moreover suggested that Microsoft had prepared the plot that was because it became over time a competitor in many segments (online search and Web services, advertising, browser…). In a contribution posted on the blog “Microsoft on the Issues” (“Microsoft responds to questions”), David Heiner, Deputy General Counsel of the software company, returns to the complaint. The man scratches Google recalling that the latter is the subject of special attention in many countries vis its position in web search, online advertising and to a lesser extent, digitization of literary works. “Many services including search and online advertising are increasingly controlled by a single company, Google”, David Heiner concerned that pushes companies to move to mobilize and make a complaint against Google.

He said complaints against the search engine would have stopped growing in recent months with the rise of the latter.

Need traffic to increase the quality

It is also on the register of innovation that Microsoft wants to train the legislature. “Bing needs a volume of queries that are very important to increase the relevance of research findings concerning the words that are [...] is why Microsoft and Yahoo have pooled their search volume” explains David Heiner. Before concluding: “That’s why we’re concerned about Google’s business practices that tend to lock publishers and advertisers, making it more difficult for Microsoft to gain search volume. If a company cannot be punished for being successful with users, Microsoft’s position reflects the concerns of the latter: losing significant market share in a number of areas. While trying to return the situation to his advantage by taking the defence business.