Just after launch in late March iPad, the electronics maker cut prices to sell the new iPhone family to be more competitive against other manufacturers. Apple could be driving a price reduction for its next generation Smartphone iPhone, with the clear objective to better compete with the growing threat of Google Android, BlackBerry, Microsoft, etc… So it has secured a Morgan Stanley analyst Katy Hubert, stating in a report that Apple will launch its next generation of smart phones in June: “This offer will provide customers a lower cost of ownership and greater functionality, such as gesticulate new technology. Apple continues to maintain hegemony in important areas such as shops and music applications, but it faces a very competitive environment with the new batch of devices. The secret of success of the company of the apple lies especially in the consumer segment. He recently celebrated the from iTunes, while some sources say that the App Store could overcome the barrier of the 300,000 applications in 2011.